If you have been following the Linkedin direct outreach process and are looking for templates to use for your direct outreach messaging, then this article is for you. 

Please follow the instructions below for proper messaging.

Instructions:

For direct outreach messaging we want to focus on testing two different types of messages.

A PUSH method and a PULL method.

What is a PUSH method? A push message is a message that is way more direct, to the point and is trying to push the prospect to responding in a way that communicates right away about the big problem the niche faces and getting on a strategy session in a shorter amount of time.

Pros

1. Direct, weeds out only serious prospects

2. Optimizes your time and doesn’t require a lot of back and forth chat or rapport building before a strategy session.

3. Helps keeping your positioning from the very start as they need you even though you’re reaching out to them.

Cons

1. Naturally, this can put off a lot of people by being so direct, but then again the numbers will tell us ultimately if it books you strategy sessions or not.

2. You most likely will receive negative responses as well. If you are sending a PUSH style message, you will want to be prepared and just expect people to send you negative responses. Again, let the numbers regulate your emotions. Even if half of your PUSH messages get negative responses and tell you to never contact them again… if the other half book strategy sessions then it is working well.

Here are two templated examples of PUSH style messaging for business  transformation offers.

 

PUSH TEMPLATE A (More direct)

Hi NAME,

I saw that [SOMETHING SPECIFIC ABOUT THEM]. I help [NICHE] get [DESIRED RESULT] by [OFFER/TIMEFRAME]. [HOW’S SOLVING BIG PROBLEM/GETTING DESIRED RESULT] going for you at the moment?

*Essentially we want to ask an open ended question at the end to get somebody to raise their hand that they have the problem.

Here is an example: 

—-

Hi Sarah,

I saw that you are running Best Results accounting firm. I help accountants get more clients in 30 days or less.

How’s landing new high-paying small businesses going for you right now?

OR

Is landing more clients something you’re maybe interested in?

OR

Is this an area you’re currently interested in getting help with?

(prospect responds)

Sure, would you like to set up a time to talk and I can find out if I’m able to help you with this or not?

(prospect responds)

Cool, so I have 9am and 2pm available today and also tomorrow. Which works best for you?

(prospect responds)

OK, awesome and what’s the best number to reach you at?

(prospect responds)

Sounds good! I’ll give you a call on that number at 2pm today. Speak soon Sarah =).

—-

PUSH TEMPLATE B (Less direct)

Hi NAME,

I saw that [SOMETHING SPECIFIC ABOUT THEM]. I help [NICHE] get [DESIRED RESULT] by [OFFER/TIMEFRAME].  If you’re maybe interested, I’m happy to explain more here together.

Here is an example: 

—-

Hi Sarah,

I saw that you are running Best Results accounting firm. 

I help accountants get more clients in 30 days or less. Let me know if you’re looking for help in this area?

(prospect responds)

Ok, what have you been doing to try and land new ones?

(prospect responds)

Got it, that makes sense. So it might sound like I can potentially help you with this here…Would you like to set up a time to talk and I can find out if I’m able to help you with this or not?

(prospect responds) 

Cool, so I have 9am and 2pm available today and also tomorrow. Which works best for you?

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I’ll give you a call on that number at 2pm today. Speak soon Sarah =).

—-

Our other style of messaging people is using the PULL method.

What is a PULL message?

A pull message is a message that is more indirect, casual, friendly and requires a back and forth rapport building to get the prospect to open up about their current challenges.

Pros

1. Builds more rapport with prospect.

2. Keeps rapport and the line open down the road for the prospect to be more open to engaging with you and your organic posts, Facebook lives and direct messages.

3. Can be a better qualifier for understanding if a strategy session makes sense to do or not.

 Cons

1. Indirect, takes a back and forth conversation to build more rapport just to see if person is a good prospect.

2. Doesn’t optimizes your time and requires a lot of back and forth chat or rapport building before a strategy session. Sometimes you may need to wait weeks for a strategy session.

Here are two templated examples of PULL style messaging for business transformation offers. Essentially we want to open up more of a friendly less business-like conversation form the start.

From here if they respond you’ll engage in a back and forth chat, asking them some questions like what they do for work, how’s that going, and get them to unveil their problem to you.

We’re pulling out the answers with the more questions we ask versus pushing immediately to a phone call.

PULL TEMPLATE A

Hi NAME,

I saw that [SOMETHING SPECIFIC ABOUT THEM/GIVE PRAISE].?

Here is an example: 

—-

Hi Sarah,

I saw that you are running Best Results accounting firm? Your office in your cover photo looks super elegant, must be great place to work!

(prospect responds) Thanks.

Absolutely, have you been running the firm for long?

(prospect responds)

Oh nice! How’s the business going and such?

(prospect responds)

Got it, funny enough I actually help accountants get more clients in 30 days or less.

(prospect responds)

Yes my clients are landing on average at least two new clients after just 21 days of working together. Were you maybe looking to get more clients too?

(prospect responds)

Would you like to set up a time to talk and I can find out if I’m able to help you with this or not?

(prospect responds)

Cool, so I have 9am and 2pm available today and also tomorrow. Which works best for you?

(prospect responds)

OK, awesome and what’s the best number to reach you at?

(prospect responds)

Sounds good! I’ll give you a call on that number at 2pm today. Speak soon Sarah =).

—-

PULL TEMPLATE B

Hi NAME,

[ASK GENERAL QUESTION YOU’D ASK YOUR FRIEND]

Here is an example:

—-

Hi Sarah,

I saw you’re running your own accounting firm – how’s this tax season been going?

(prospect responds)

Makes sense! what seems to be the biggest thing eating up all of your time?

(prospect responds)

Got it. Have you ever considered doing things in a bit of a different way? That still brings you clients the value you’re providing now?

(prospect responds)

Got it, funny enough I actually help accountants get more clients while actually reducing their workload.

(prospect responds)

Yes my clients are landing on average at least two new clients after just 21 days of working together. Were you maybe looking to get more clients too?

(prospect responds)

Would you like to set up a time to talk and I can find out if I’m able to help you with this or not?

(prospect responds)

Cool, so I have 9am and 2pm available today and also tomorrow. Which works best for you?

(prospect responds)

OK, awesome and whats the best number to reach you at?

(prospect responds)

Sounds good! I’ll give you a call on that number at 2pm today. Speak soon Sarah =).

—-

*If at anytime you message somebody and they respond negatively, or communicate they are not interested. Do not let them go that easily.

Meaning, you’ve taken your time to reach out to help somebody and it is fine if they aren’t interested, we only want to speak to people who have the problem – but we want to understand more about the niche – and these people can be a gold mine of information. Respond to them with something like this:

“Sure, I figured you were good when I reached out, and I understand we just connected here and you’re not interested… just quickly can I ask you a question here? I’m always looking to improve what I offer to help my clients.”

(prospect responds)

“When somebody does reach out to you, what is something about [BIG PROBLEM] that would really grab your attention as a [NICHE PARTICIPANT]?”

—-

This ensures every response we get will come with valuable feedback on how we may need to iterate our messaging, offer, push/pull style, and ultimately start improving. You can also use this feedback for creating valuable headlines/topics for your organic Facebook posts, Facebook lives, and eventually paid ads!

To your success!

-Gift

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